Advertising Law

Our experts guide our public and private sector clients through the swiftly evolving legal landscape of advertising law.

Our support covers the full spectrum, from strategic planning and execution to defending adverts in the context of regulatory investigations and complaints.

Clients value our commercial perspective, our experience in navigating novel legal issues, and developing strategies to achieve their business goals.

We advise on all facets of advertising, marketing, and promotions, including:

• Advising clients on regulatory compliance and commercial matters related to their advertising strategies.
• Supporting clients with advertising disputes, encompassing both customer and competitor complaints, with assistance throughout the Advertising Standards Authority’s (ASA) complaints procedure.
• Understanding UK Advertising Codes which lay down rules for advertisers and media owners to follow, including the UK Code of Non-broadcast Advertising and Direct Promotional Marketing (CAP Code) and the UK Code of Broadcast Advertising (CAP Code).
• Contesting numerous ASA decisions, including through recourse to the Independent Reviewer.
• Contesting enforcement actions by the CAP.
• Advising clients on the application and impact of targeted regulatory interventions, including The Food (Promotion and Placement) (England) Regulations 2021 and other legal measures and rules aimed at restricting the promotion and marketing of foods classified as HFSS (high fat, salt, and/or sugar).
• Assisting clients in engaging with Trading Standards and the Competition and Markets Authority concerning consumer protection issues.
• Helping clients to understand the rules about ‘green’ claims or claims about environmental sustainability.