Money doesn’t make the world go round… marketing and distribution do – Nike and New Balance clash over Liverpool FC kit deal

In the modern era, Premier League kit deals are big business. Manchester City’s 10-year deal with Puma is worth £60 million a year and even this is overshadowed by Manchester United’s deal with Adidas, which is worth an eye-watering £75m per year. Sportswear manufacturers are all too aware of the considerable value in providing kits…

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